Return to site

Survey Shows Retail Locations Have Advantages in Toy Shopping

Elliot Feuerstein

Elliot Feuerstein began his career in the real estate development industry after he graduated from the University of California, Los Angeles. As an officer with Mira Mesa Shopping Center in San Diego, Elliot Feuerstein pays attention to trends that affect the retail and shopping center industries.

With the rise of the Internet and online retail empires such as Amazon, traditional brick-and-mortar retailers have had to adjust their practices and policies to keep pace. According to a recent poll, however, there is still one sector of the retail industry that has a distinct advantage over online retailers: toys.
In April of 2018, PTPA (Parent Tested Parent Approved) Media announced the results of a survey in which it found that nearly 70 percent of parents prefer to examine toys in person at a store before they buy. Another third of respondents said they visit a toy store at least once a month.
This comes as good news for brick-and-mortar retailers in the toy industry, which recently saw the legendary Toys “R” Us shutter its stores in the United States. Analysts suggest this gives opportunities to other toy retailers to fill the void left by the retail giant.

All Posts
×

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!

OKSubscriptions powered by Strikingly